Chris Hankers is a carpenter specializing in customized fitted furniture and sustainable construction. However, he harbored a burning ambition to expand his skills into sustainable wood surfboard shaping.

To achieve this transition, a crucial step was to refine his brand identity and rename his company. The resulting logo successfully represented both carpentry and surfing by incorporating a wave with a tree ring-inspired design, symbolizing a unique fingerprint. Chris's passion and dedication to embracing new crafts and carving a distinct niche in the industry.

Art direction | Branding | logo Design

"The logo designed by Josh for my brand is truly impressive. It beautifully represents both my carpentry skills and my recent venture into surfboard shaping. The way he combined the elements of carpentry and surfing is unique. I greatly appreciate Josh's talent and dedication in creating the identity and simple approach to photography."